When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.
SECTION 2 – CONSENT
How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at [email protected] or mailing us at: Masterlink, LLC. 24654 N. Lake Pleasant Pkwy. Suite 103-501 Peoria AZ USA 85383
SECTION 3 – DISCLOSURE
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
SECTION 4 – WooCommerce
Our store is hosted on WooCommerce Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through WooCommerce’s data storage, databases and the general WooCommerce application. They store your data on a secure server behind a firewall.
Payment:
If you choose a direct payment gateway to complete your purchase, then WooCommerce stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
SECTION 5 – THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
Advertising, analytics and conversion measurement
We use, or may use when enabled, Google Ads, Google Analytics 4, Google Tag Manager, Meta (Facebook and Instagram) advertising tools, OpenAI advertising tools (ChatGPT Ads), and LinkedIn advertising tools. The tools and features in use vary by website and campaign. They help us understand website use, measure which ads lead to inquiries or purchases, and improve our advertising. Where audience features are used, they also help us reach previous visitors, match prospects or customers to advertising audiences, and include or exclude those audiences from campaigns.
These activities may involve cookies, pixels, similar browser technologies, customer-list uploads, and server-to-server transmissions, including conversion APIs. Depending on the tool, information collected or shared may include contact details you provide, such as your name, email address, phone number or postal address; customer, cookie, browser and advertising-click identifiers; page and referral information; IP address and browser or device information; and details of inquiries, calls or purchases, including product details, event times, lead or order outcomes, identifiers used to prevent duplicate reporting, and purchase amounts and currencies.
We may use contact information from our own prospects and customers for conversion matching and audience matching. Google enhanced conversions use hashed contact information, and other matching tools may also use hashed identifiers. Hashing turns information into a code that can be matched against a provider’s records; it does not make the information anonymous. Advertising providers may combine information they receive with information they already hold, as described in their privacy policies and subject to their applicable settings and terms. Some advertising providers also process this information for their own purposes, including providing and improving their services, as described in those policies.
We also use Keap to manage customer, prospect and order records and CallRail for call tracking, attribution and reporting.
Your choices
You can manage cookies through your browser and review the advertising controls offered by Google, Meta, OpenAI and LinkedIn. These controls have different scopes; blocking cookies does not by itself stop server-to-server reporting or customer-list matching. For questions, to withdraw consent previously given, or to request that we stop using your information for advertising matching, contact us using the details in the “Questions and Contact Information” section below. This notice does not replace any consent required for these activities.
Provider privacy information: Google, Meta, OpenAI, LinkedIn, Keap, and CallRail.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.
Links
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
SECTION 6 – SECURITY
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
SECTION 7 – AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
SECTION 8 – CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
QUESTIONS AND CONTACT INFORMATION
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at [email protected] or by mail at Masterlink, LLC.